Electrolux: MAKE IT LAST

Electrolux’s ‘Make It Last’ campaign turns your closet into a sustainability story! By keeping clothes fresh longer with innovative technology, we bring this vision to life through a compelling video script
now used across Southeast Asia and Australia.

  • Client: Electrolux
  • Creative Agency: Rabbit’s Tale
  • Creative Consultant: nidniece

Small Steps, Big Impact—Make It Last!

A washing machine alone can’t save the world, but with the right care, it can make a difference! 70% of clothes thrown away could have been saved with better maintenance. By simply caring for our clothes, we can reduce waste and help the planet. Electrolux’s Ultimate Care series uses cutting-edge technology to extend the life of your favorite outfits. Together, we can build a more sustainable future. Make it last! 🌏👕

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