FIRE UP THE FUN
FREEFIRE, the popular battle royale game, is introducing the FREEFIRE World Series to new players—those who’ve never played the game before! And this’s how it became a big blast!
- Client: YouTube x FREEFIRE
- Creative Agency: Tommy Singapore
- Creative Consultant: nidniece
- Production House: Seven Sundays Indonesia
1x Finalist,Creative Spikes Asia
FREE FIREIN REAL LIFE
FREEFIRE is bringing the World Series to a whole new audience—players who’ve never stepped into the game before! By turning battle royale into a real-world showdown, we’re breaking gaming out of the screen and into reality, pairing lifestyle YouTubers with pro gamers for an experience that’s as thrilling to watch as it is to play. Let the adventure begin! 🎮✨
But here’s the twist—gamers won’t be the ones on the battlefield. Instead, they’ll take on the role of strategists, guiding their YouTuber teammates remotely via video call from home. It’s an entirely new way to experience Free Fire—where the pros call the shots, and the YouTubers take the heat.
A win-win concept that expands the audience, pulling in fresh eyes from lifestyle content while delivering heart-racing action for die-hard fans. A bold new way to game. A bigger, more engaged community. Now that’s next-level battle royale. 🚀🔥
5.2 M
views across the Indonesia
& Thailand livestreams
50.7 M
views across all activation assets
on VOD, Shorts, and Live
Let's see how brutally hilarious it will turn out! One thing's for sure—it's gonna be fun!
