Google Play Winterlands
Every winter, FREE FIRE brings back Winterlands, but this year, the chill runs deeper than ever! We’re taking the frost-filled battleground to the next level with an epic showdown featuring top gamers from Thailand and Indonesia. More chaos, more thrill—are you in?
- Client: Garena x Google Play
- Creative Agency: TOASTER Singapore
- Creative Consultant: nidniece
Get Frostier with the Game’s Inside the Game
This year, Free Fire Winterlands isn’t just colder—it’s a game within a game! ❄️🔥 Gamers can dive into a meta-challenge, hunt for rewards, and experience Google Play to top up, unlock items, get some tips, and level up like never before.
To make it even bigger, we’re bringing in three top gaming influencers from Thailand and Indonesia to star in our action-packed film, turning the battlefield into a must-watch spectacle. Plus, select micro-influencers will help amplify the hype.
Launching simultaneously in Thailand and Indonesia, we’re building momentum with dynamic online materials, ensuring Thai gamers stay engaged and ready to jump in.
Find your FIRE, chase that Booyah, and power up with Google Play! 🎮⚡