Long Khan Music Festival
Long Khan Music Festival—a pay-as-you-feel-good concert—brings a fresh twist to Bangkok’s music scene. Designed to challenge the question, “Is music something that should be paid for?”, this one-of-a-kind festival attracted over 1,000 attendees, generated huge media buzz, and garnered 300,000 organic views!
- Creative Agency: nidniece
- Content Production: nidniece
- Event Organizer: WHOOP
PAY-AS-YOU-FEEL-GOOD
There are many talented artists in Thailand, but not enough public spaces for them to showcase their talent. “Long Khan Music Fest” is a festival that invites amazing artists to ‘Play what they please’ while letting the audience ‘Pay what you please.’ Every contribution you make to each band’s Thai-style bucket goes directly to the artist. This means you can enjoy all the shows for FREE and support any artist you like, at any price you choose.
Being a Musician Isn’t Easy
“Playing the songs people want to hear, but not the ones I truly want to play. Struggling to fund my music, so I have to sell other things just to get by. Having a band made us believe we could make anything happen… except making money.”
See? Being a musician isn’t just tough—it takes real grit, passion, and the ability to push through the struggles.
This video offers a sneak peek into the first Long Khan Music Festival, a pay-as-you-feel-good concert that boldly tackles the challenges of the music world. 🎶
The Power of the FAN
“If you love an artist’s work, support them before they lose the drive to create.”
A simple yet powerful message from Tum Wisut’s Mamuang comic, and it’s a truth every artist knows.
In this video for Long Khan Music Festival #2, The Power of the FAN, we dive into this idea through interviews with artists like Bom SUPERSUB, Puth Poomjit, Earth Patravee, Stamp, Whal & Dolph, and Win The Ginkz. What we found is that even the smallest gestures—attending a show, liking a post, sharing a song, or buying a CD—can mean everything to an artist. Sometimes, all it takes is 10 seconds to make a difference.
Fans are the heartbeat of music. While we couldn’t share every story in the video, we want to send a huge thank you to every fan who’s ever been part of the journey and given an artist the energy to keep going.
Let’s keep the music alive! Stand by the artists we love at Long Khan Music Fest 2: The Power of the FAN.🔥
Music Fest That Hit All the Right Notes—Media Buzz Included!
The Long Khan Music Festival wasn’t just another event—it was a media sensation! With over 1,000 attendees, 300,000 organic views, and buzz across TV, magazines, and online platforms, all without a dime spent on media! Thanks to more than 40 publishers and all the artists spreading the word, this festival made waves and proved that great music speaks for itself.
