SF Cinema : EXIT
SF Cinema wanted to create buzz around EXIT (2019), the Korean blockbuster hitting theaters. So, we crafted engaging content to build awareness and launched an exciting online activity that brought people to a real-world event. The result? A wave of user-generated content under #RunLikeYoona—turning moviegoers into part of the action! 🎬
- Client: SF Cinema
- Creative Agency: nidniece
- Content Production: nidniece
Bringing the Thrill of EXIT to the Theater!
We transformed a heart-pounding scene from the movie into a real-life experience! At SF World Cinema, CentralWorld, we set up a mini zip line on the 2nd floor near the Food Court—giving moviegoers the chance to climb just like in the film.
But this special activation zone wasn’t just about the adrenaline—it was the ultimate photo op! Fans could snap epic shots, create their own content, and join the fun by tagging #RunLikeYoona for a chance to win free movie tickets on SF Cinema’s official page.
Spreading #RunLikeYoonaAcross All Platforms!
With EXIT already packed with fun and laughs, we didn’t stop at on-ground activities! We took #RunLikeYoona to social media, teaming up with film buffs, trendsetters, and lifestyle creators to amplify the buzz and make sure it reached every corner—turning it into an organic, fan-fueled phenomenon. Before long, audiences were using #RunLikeYoona to share their excitement and keep the momentum going! 🏃♀️🎬✨
